Google Ads Specialist
Legal Soft Solution
- Woodland Hills, CA
- $70,000-90,000 per year
- Permanent
- Full-time
- Collaborate with clients or internal stakeholders to understand their advertising goals, target audience, and budget.
- Conduct thorough keyword research and competitor analysis to identify opportunities for campaign optimization.
- Develop comprehensive Google Ads campaign strategies, including ad copy, bidding strategies, and targeting options.
- Set up and configure Google Ads campaigns, including ad groups, keywords, ad extensions, etc.
- Write compelling ad copy and create relevant landing pages to improve ad quality and maximize click-through rates (CTR).
- Monitor campaign performance, including click-through rates, conversion rates, and cost-per-conversion, and make adjustments as necessary.
- Optimize campaign settings, such as bid adjustments, ad scheduling, and targeting options, to improve performance and meet campaign objectives.
- Conduct A/B testing on ads and landing pages to identify the most effective strategies for conversion optimization.
- Regularly analyze campaign data and provide detailed reports to clients or internal stakeholders, highlighting key performance metrics and recommendations for improvement.
- Monitor campaign budgets (experience with monthly spending of $25,000) and adjust bidding strategies to ensure efficient allocation of ad spend.
- Analyze return on investment (ROI) and key performance indicators (KPIs) to evaluate campaign success and make data-driven decisions.
- Provide insights and recommendations on budget allocation and campaign optimization to maximize ROI and meet client objectives.
- Keep up-to-date with the latest industry trends, best practices, and algorithm updates related to Google Ads.
- Collaborate with cross-functional teams, such as designers, developers, and marketing managers, to ensure consistent messaging and alignment with overall marketing strategies.
- 4 years of proven experience in managing Google ad campaigns.
- Monthly budget management of $25,000 or more
- Proficiency in tools such as Google Analytics, Google Ads Editor, Google Tag Manager, and other ad tech tools.
- Strong analytical mindset and familiarity with performance metrics.
- Excellent written and verbal communication skills.