Senior Content Marketing Manager
Samsara
- Atlanta, GA
- Permanent
- Full-time
- You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
- Help scale our research report and data storytelling programs, supporting the development of multiple research reports and data stories per year in partnership with a cross-functional team. Support topic selection, internal alignment, survey questionnaire development, vendor management, timeline management, content creation, review, approvals, publication, distribution, and impact measurement.
- Keep a pulse on industry news and trends that impact physical operations, indentifying novel ways to use data (either proprietary data or third-party survey data) to differentiate Samsara as a thought leader with a unique POV.
- Capture the attention of an enterprise, executive audience through creative collaboration with design; communicate complex concepts with clarity and concision.
- Act as a strategic cross-functional leader, partnering with dozens of stakeholders across functions and regions to drive alignment, manage interdependencies, and create and deliver on timelines.
- Distribute and amplify research reports and data stories you produce in partnership with cross-functional stakeholders and channel owners.
- Define and track key performance indicators (KPIs). Regularly measure and report on the impact of your work and the broader program.
- Keep a high bar for the integrity and quality of content you write and review, ensuring consistency with our brand style guide, voice, and tone.
- Support other priority Content Marketing programs, including customer storytelling, throughout the year.
- Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team) as we scale globally and across new offices.
- A Bachelor's degree in Journalism, English, Communications, or a related field.
- 5-7+ years of proven content marketing experience, with at least 1+ year creating research reports or data stories. Must have experience turning data insights, either from internal or third-party sources, into compelling multimedia content.
- Stellar communication and project management skills, with experience leading cross-functional projects and facilitating alignment across many stakeholders.
- Ability to independently drive content creation from end to end, including managing internal approvals, timelines, and third-party vendors.
- Meticulous attention to detail with proven copywriting, editing, and proofreading skills.
- Samples of interactive and engaging marketing materials such as reports, web page content, e-books, blog posts, case studies, videos, infographics, emails, etc.
- Strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment managing multiple workstreams end-to-end.
- Experience using analytics to determine the impact and effectiveness of content programs. Preferred experience with content and web analytics tools (such as Google Analytics and Salesforce)
- Experience with content management systems such as Contentful.
- Knowledge of SEO best practices and experience with SEO tools such as Ahrefs or Clearscope.