Field Marketing Coordinator - Americas
Hitachi
- Atlanta, GA
- Permanent
- Full-time
- Bachelor’s degree or 10 years equivalent experience in Marketing, Communications, business or similar area of study
- Candidate must already have work authorization that would permit them to work for Hitachi Energy in the United States.
- Bachelors Degree: Required 5-10 years of demonstrated marketing experience in technology-based organizations
- Preferred experience in the Energy industry
- Proven track record in developing and executing performance-based, multi-channel marketing campaigns, integrating digital touchpoints, events and PR.
- Experience and passion to uncover business problems maintaining conversations with Sales and solution experts, and developing campaign briefs to identify marketing goals to address specific business challenges.
- Demonstrated ability to read, understand and optimize performance metrics of the different marketing channels and marketing campaign KPIs/ROI leveraging different platforms (email CTR and CTO, ads CTR, CPM, CPC, cost per lead, form completion rate, account engagement, bounce rate, SEO rankings, conversion rates, MQLs, SQLs)