Senior Campaign Manager (FTC- 6 months)
Oliver Agency
- Canary Wharf, East London
- Permanent
- Full-time
- Support NTB digital acquisition across allocated product or segment, integrating and aligning with broader Product or Segment Marketing plans and targets
- Support strategy & execution of paid media acquisition activity, including acquisition and cross/up-sell, in performance media channels for allocated product or segment
- Provide timely reporting/forecasting and performance management of Digital Acquisition & Paid Media activity, ensuring effective cost management and control of campaign budgets.
- Day to day management of Marketing targets and plans, including creative, media, channel, budgets and measurement
- Timely forecasting and reporting of performance through all stages of the funnel, working with internal teams and our media agency
- Support the development of marketing activity, liaising with colleagues in wider Marketng CoE, Product and Channel teams to ensure all activity is aligned to agreed plans
- Support the development of briefs/ briefings including creative, targeting, media and production
- Develop and build new connected customer needs-based journeys for customers and prospects that are highly segmented, relevant and orchestrate multiple touchpoints, ensuring creative integration of ATL, BTL and Digital communications where relevant
- Oversight and approval of all creative assets, media and targeting plans
- Ensure our communications are consistently challenging the norm and pushing the boundaries creatively
- Ensure all governance and control requirements are operating effectively
- Support Managed Services resources (where applicable) through the management of issues and queries through the campaign development process
- Drive continual improvement in communication quality, customer and business outcomes, and operational efficiencies