GRS Recruitment is working in close partnership with a growing brand based in Limassol who are looking for an Email Marketer to join the marketing team. This organization works within the forex industry and has offices in multiple locations worldwide. The email marketing specialist focuses on building email lists, creating emails, and nurturing leads through written communications. If this sounds like role for you, please reach out to Hayley Buckle at GRS Recruitment for more information.MAIN DUTIES AND RESPONSIBILITIESTake ownership of email and marketing automation softwareRun and control customer journey, segmenting users, building event-based campaigns aiming conversion & retention rates optimizationCollaborate with relevant team members/departments to set up and perfect full customer journey tracking and analytics; consistently introduce new segments and eventsConstantly create and A/B test customer journeys and email elements to maximize open rates, user conversion and retentionCreate, build, and launch email/sms/in-app etc. campaigns, analyze and report their performanceAnalyze customer behavior in the product through data analysis tools and adjust automated communications accordinglyCopywrite and edit texts used for building messages, coordinate translations for multilingual campaignsBuild HTML/CSS of emails and in-app messagesCollaborate with Business Development, Product, Market Analysts, IT and other departments on common projectsStay abreast of latest industry trends; Proactively research and suggest new approaches, campaigns, and tools to improve the Company successCANDIDATE PROFILESolid work experience as an Email marketing managerHands on experience with HTML and content management systemsProficiency in marketing automation technologyKnowledge of SEO/SEM and Google AnalyticsFamiliarity with analytical and database toolsExcellent written communication and copywriting skillsStrong project management skillsAn ability to work under tight deadlinesDue to the high volume of applications we receive at GRS Recruitment, only shortlisted candidates will be responded to.To apply for this position, please email your CV to Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call +357 25 342 720 for further information.
