Performance Marketing Lead

• Ownership of end-to-end Growth strategy and operation for Pakistan's end-to-end paid performance media strategy (user growth goal, conversions and generating leads, budget management, execution excellence) for Circles Life's telco business.
• Drive operational excellence - objective setting, A/B test, reporting, campaign setup, review and control, with the support of digital agency. You are fully accountable for yours and the digital agency's work quality & budget.
• Deliver insights and recommendations through a well-thought and structured analysis and critical thinking.
• Work closely with the cross-functional business team and creative teams, to drive the north-star agenda.

• At least 7+ years of performance marketing with a track record of proven success
• Digital media planning and/or SEO experience in a performance-based organization (agency/client-side) is a huge plus
• Digital native with a keen eye on the latest digital marketing trends (i.e. emerging digital media channels, performance optimization techniques, etc.)
• Hands-on experience in using various digital marketing & analytics tools including but not limited to Google marketing products (i.e. Google Ads, Editor, Data Studio, Analytics), and Facebook Business Manager (FBM).
• Proven analytics & data-driven thinking with the ability to make sense of various performance metrics, come up with learnings to action steps and formulate optimization tactics across multiple channels
• Resourceful self-starter with robust strategic thinking, problem solving and project management skills.
• With an entrepreneurial spirit, and the grit, resilience and resourcefulness to overcome complex issues
• Excellent understanding / or have experience in digital technology industry a bonus

• Exponential career growth & ownership - Completely own your own career and determine how fast and in which direction you grow. Being in a hyper-growth environment means having the opportunity for 10x the learning at 10x the speed; watch your role expand as the company expands.
• Impact from Day 1 - Translate ideas to action and help us to blaze the trial for innovative products and shake up the telco world, and beyond.
• Talent Mobility - Circles.Lifers are given the opportunity to change roles internally, across functions and/or offices, through multiple structured programs (i.e. internal transfers, job shadowing or job rotation). We've witnessed many successful examples -e.g., from HR lead to Business Development Senior Manager.
• Talent Development - We stand for a culture of continuous learning and growing. Besides structured career development paths and quarterly performance reviews, we offer monthly learning brown bag sessions, manager training and L&D budget to support development of professional interests and efforts.

Circles.Life