Brand Manager – Berkshire
Pharmafield
- Berkshire
- Permanent
- Full-time
- Drive marketing and digital excellence through a customer centric approach
- Enable an innovative and differentiated Multi channel mix and intelligent leverage of digital technology
- Accountable for building respiratory brand plan
- Support excellent tactical delivery of the UK, bringing innovative patient and customer centred thinking to the UK respiratory community
- Drive and execute respiratory tactics that are in line with core product messaging company positioning and highest standards of compliance
- Develop strategic communications and/or training materials for internal and external customers on current projects and tactics
- Measure value, impact, and return on investment of all brand campaigns
- Maintain an in-depth understanding of the local payer environment and their priorities to ensure tactics and brand strategies are aligned accordingly
- ABPI qualified with pharmaceutical industry experience in marketing/analyst roles with increasing responsibility, preferably as a Product/Brand Manager with product responsibility and strong expertise in brand promotional activities
- Good knowledge of the NHS landscape and pharmaceutical market, health policy trends and climate as well as regulations and codes of practices
- Experience with product launches
- Results oriented and with excellent analytical, strategic, business planning, communication and decision making skills.