Senior Data Analyst - Web and Social
Publicis Groupe
- Kuala Lumpur
- Permanent
- Full-time
- Keeping a pulse on daily, weekly and monthly performance data from web and social analytics platforms together with your direct reports
- Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
- Participating in brainstorms to identify nuances in data to optimize our clients’ business
- Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
- Expanding industry knowledge and relevant skillsets through scheduled internal training
- Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.
- Lead your junior analysts including providing coaching, career planning and ensuring quality of deliverables at its optimum
- 5-7 years of work experience in a data environment
- An undergraduate college degree
- Passion for digital marketing, eagerness to learn in a constantly-changing industry, and possess natural curiosity
- Understanding and familiarity with web analytics tools such as Google Analytics, Adobe Analytics or Firebase is required
- Knowledge on data management platforms (Adobe, Lotame, etc.) is required
- Hands on experience with Tag Management tool such as Google Tag Manager, Adobe Launch, Tealium, etc. is required
- Experience with Social Listening tools such as Netbase, Sprinklr, Talkwalker, etc. is required
- Experience in using data visualization tool such as Google Data Studio and/or Power BI is required
- Experience with other data visualization tools e.g. Tableau etc. (desired but optional)
- Advanced in Powerpoint presentation skills (for senior level presentations and advanced usage of Excel for data analysis
- Basic SQL queries, conditions and data cleaning process (desired but optional)
- Experience with Google BigQuery, MySQL etc. (desired but optional)
- Comfortable in a fast-paced and deadline-driven environment
- Able to prioritise tasks and provide timely updates
- Team player, Independent & Detail-oriented
- Ability to learn and adapt to different systems and various databases