Growth Marketing Manager
Electra
- Paris
- Contrat
- Temps-plein
- Provided more than 1000 fast charging points
- Secured enough stations to make Electra a market leader
- Opened several offices in France and Europe
- Assembled a team of over 190 talented people... and that's just the beginning
- Joined the French Tech Next 40
- Develop and implement the overall strategy for paid acquisition of our app
- Design, launch, and optimize advertising campaigns on platforms (Google Ads, Meta Ads, ASA, Google Maps, etc.) using an agency
- Implement appropriate tracking of dashboards and KPIs while working with the data team and collaborate with our creative studio to quickly iterate on content
- Adjust budgets and content with the goal of maximizing conversion and ROISEO:
- Define the SEO strategy to improve our positioning on Google and Google Maps across the three pillars: content, technical, and link building
- Coordinate the execution of this strategy by working with our internal resources and/or an agency
- Build tracking dashboards and analyze performanceData and Analysis:
- Implement necessary tracking tools to monitor the performance of marketing channels (marketing attribution model)
- Produce reports on campaign performance and acquisition funnels
- Manage all data on customer knowledge and segmentation (LTV, etc.)Initially, the scope will cover the French market, with plans to expand to cover our 9 countries eventually.Your profile 😎
- 5 years of experience in user acquisition, growth marketing & performance.
- Bachelor's degree in marketing, business, or training with Wagon, fifty five.
- Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
- Analytical mindset with strong attention to detail.
- Ability to quickly adapt strategies based on market trends and analytical insights.
- Strong organizational skills to manage multiple campaigns and initiatives simultaneously.
- Excellent communication skills to coordinate with different teams and stakeholders.
- An entrepreneurial journey
- A motivated, driven and passionate team with experts of the industry
- A flexible, inclusive and international work environment
- A great professional challenge in a fast-growing scale-up