Responsibilities: Develops and seeks approval for marketing programs for the assigned products that support the objectives of Market Share, Sales, Profitability, Market leadership and competitiveness Brand Image. Recommends programs specific to: Target Markets, Product and product mix, Pricing and Packaging, Advertising and chain wide promotions, Distribution, New product development. Initiates marketing campaigns and programs to increase store's transaction count and average check. Launches new products to generate incremental store sales. Initiates phase out of slow-moving products to give way to more profitable ones. Creates strategic alliances with companies that have strong marketing programs to uplift the image of the brand and generate incremental store sales. Analyzes product sales (existing & new) performance, products margins and profitability, break even sales computations & recommends action plans to grow sales/product categories esp. those on a downward trend. Analyzes market research studies & recommends actionable plans beneficial to the brand. Formulates a yearly marketing plan (to include advertising, promotions, budgets & schedules) and presents to MANCOM for approval. Identifies potential new products/marketing innovations and improvements that will be beneficial to the brand. Qualifications: Graduate of a four (4) year course, preferably in Marketing or Business Management Experience in brand management, marketing or sales of at least five (5) years in a managerial capacity. Well experienced in Brand Marketing Experienced in QSR and FMCG is an advantage. Result oriented and organized. Excellent communication and presentation skills.