DescriptionGeneral Information:Generate, nurture and achieve region’s marketing qualified lead goals to transition to sales; build pipeline of quality leads and opportunities within Grid Automation Business Unit, aiming to achieve the qualitative and quantitative goals for products, systems and/or services profitably, exceeding sales targets and ensuring customer satisfaction.Your Responsibilities:Generate, nurture and achieve region’s marketing qualified lead goals to transition to sales; build pipeline of quality leads and opportunitiesCollaborate and build relationships with sales representatives and sales leadership to move leads through the pipeline to meet/exceed top-line goalsConduct research on targeted accounts and new contacts to prospect through 3rd party data tools and solutionsBuild deep knowledge of GA’s solution portfolio to enable effective and efficient regional lead generationAlign with stakeholders to create marketing programs supported by outbound outreachUpdate Salesforce regularly to track status of lead qualification and to drive accurate reporting; maintain accuracy and integrity of information in databaseRequirements for the role:Personable, outgoing and able to initiate conversations and communications in an engaging manner with a tenacious hunger to drive new leads and achieve goalsWorking knowledge of CRM and marketing automation solutions; Salesforce and Eloqua a plusSolid organization and time management skills along with top notch listening and communications skills, both written and verbal; compelling presentation skillsDemonstrated ability to:Prospect via warm and cold call interactions by phone, email, tradeshows and events to nurture and qualify leadsSelf-generate leads; identify and research targeted accounts and personas through 3rd party tools and data solutionsEstablish rapport with multiple levels of decision makers and influencersUnderstand technical concepts, complex solution portfolios, and competitive landscapesAlign marketing funnel strategies and manage sales cyclesRepresent Hitachi Energy at tradeshows and events;Multi-task with keen attention to detail in a fast paced, changing environmentYour background:Bachelor’s degree in sales, marketing or communicationsTwo-years of experience in outbound demand generation, business development or sales prospecting supporting outside sales teams with proven track record of generating resultsPower grids, utilities, renewables, transportation, mining, or asset intensive industry experienceEnglish and Spanish is mandatory
