- Lead the Product Marketing charter for out client - Directly work along with a seasoned founder Job Description Develop product messaging and position the product informed by user research. Collaborate with the product team to create content that aligns with GTM strategy. Work with Account Executives and Customer Success Managers to develop and build relationships with existing customers with the objective of capturing compelling success stories. Be the expert on competition. Analyze market trends to position the product and identify new required capabilities. Develop product marketing strategies (pricing, advertising, product launches). Craft compelling messages across marketing channels (landing pages, ad campaigns). The Successful Applicant . 4-7 years of product marketing experience at a major enterprise software vendor, SaaS company or automation software provider . Working knowledge of web analytics tools (Google Analytics, Hotjar, Oktopost etc) . A proven track record of your ability to understand technical personas and build adoption and engagement of new and existing product lines . Technical aptitude, curiosity, and a keen understanding of the API and developer ecosystem and its technical audiences . Hands-on capability to build a range of marketing assets, including succinct pitch-decks, demo videos, and event/webinar content. What's on Offer - Work directly along with the founder - Industry leading compensation and benefits
