SEO Technical Manager

Publicis Groupe

Kuala Lumpur
Permanent
Full-time

12 days ago

Company DescriptionAbout Publicis GroupePublicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.Job DescriptionAs a Technical SEO Manager, your primary responsibility is to oversee and execute technical SEO strategies to improve website performance, visibility, and ranking on search engine results pages (SERPs). You will lead a team of SEO specialists and collaborate with cross-functional teams to implement technical optimizations that enhance website crawlability, indexation, and user experience.Key Responsibilities:1. Technical SEO Strategy:
- Develop and execute technical SEO strategies to improve website architecture, performance, and search engine accessibility.
- Conduct comprehensive technical audits to identify and prioritize areas for improvement, including crawlability, indexation, site speed, and mobile-friendliness.
- Stay abreast of industry trends, algorithm updates, and emerging technologies to inform technical SEO best practices and recommendations.
2. Website Architecture and Structure:
- Optimize website architecture, URL structure, and navigation to enhance user experience and search engine crawlability.
- Collaborate with web development and IT teams to implement SEO-friendly website changes, including redirects, canonical tags, and URL parameters.
- Ensure proper implementation of XML sitemaps, robots.txt directives, and other technical elements to facilitate search engine crawling and indexing.
3. Mobile Optimization:
- Implement mobile-friendly design principles and best practices to enhance website performance and user experience on mobile devices.
- Conduct mobile usability audits and optimizations to ensure seamless navigation, readability, and functionality across various mobile platforms and screen sizes.
- Monitor Google's mobile-first indexing guidelines and optimize websites accordingly to maintain visibility and ranking in mobile search results.
4. Website Performance and Speed Optimization:
- Analyze website performance metrics and user experience factors to identify opportunities for improving page load times and performance.
- Collaborate with web development and hosting teams to optimize server configurations, reduce page load times, and minimize render-blocking resources.
- Leverage tools like Google PageSpeed Insights, GTmetrix, and Lighthouse to diagnose performance issues and implement optimization recommendations.
5. Structured Data Markup and Schema.org Integration:
- Implement structured data markup using Schema.org vocabulary to enhance search engine understanding of website content and improve rich snippet appearance in SERPs.
- Identify opportunities to incorporate schema markup for events, products, reviews, recipes, and other relevant content types to enhance visibility and click-through rates.
- Monitor structured data errors and markup implementation using Google's Structured Data Testing Tool and Search Console.
6. Technical SEO Reporting and Analysis:
- Monitor and analyze key technical SEO performance metrics, including crawl errors, indexation status, server errors, and structured data errors.
- Generate regular technical SEO reports and dashboards to communicate performance trends, optimization efforts, and actionable insights to stakeholders.
- Collaborate with analytics and data teams to correlate technical SEO initiatives with website traffic, engagement, and conversion metrics.Qualifications

6 - 8 years working as a SEO Expert, with at least 2 years in managerial role preferred.
Ability to identify the tactics used by competitors and correlating their traffic with their content
Demonstrable success in managing enterprise-level SEO campaigns with a proven track record of working on big brands.
An understanding of how search marketing integrates with other marketing channels and wider company goals.
Broad knowledge and understanding of how search engine algorithms work.
Working knowledge of web technologies such as HTML, PHP, CSS, Javascript and browsers.
Broad knowledge of available SEO tools and the strengths/ weaknesses of each, with an ability to extract the maximum learning and benefit from these tools.
Should have hands on experience in using various SEO tools like SEMRush, Google keyword planner, similar web, Majestic and more.
Proven experience in technical SEO management or a related role, with a strong portfolio of successful technical SEO projects.
In-depth knowledge of search engine algorithms, crawling mechanisms, indexing processes, and technical SEO best practices.

Additional InformationOur employee benefits package comprises the following:👉 Generous leave entitlements, including birthday leave, rest day and family care leave.👉 Office closure for World Mental Health Day 10th October.👉 Additional Company closure for all 4 major festive Celebrations👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.👉 Life and personal accident insurance and group hospitalization and surgery.👉 A hybrid working schedule and with Friday disconnects.👉 Rest Relax & Recharge - office closure last week of December every year.👉 Phone Allowance

Publicis Groupe

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