Brand Manager, Glucerna Outpatient HCP

Abbott

  • Columbus, OH
  • $95,000-190,000 per year
  • Permanent
  • Full-time
  • 17 days ago
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:Job TitleBrand Manager – Glucerna Outpatient HCPAbout AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the student debt program and education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis Brand Manager - Glucerna Outpatient HCP works out of our Columbus, OH location in the Nutrition Division.Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and Protality® – to help get the nutrients they need to live their healthiest life.The Brand Manager will lead and direct healthcare professional marketing strategies and activations for the Glucerna brand, located in Columbus, OH. Responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Additional responsibilities include quarterly business strategic and tactical planning, leading sales team meetings, agency management, market segmentation, market research, claims advancement and budget management.What You’ll Work OnResponsible for managing healthcare professional marketing strategy and activity associated with the Glucerna brand in the US.Lead the holistic communication strategy, messaging, and tactical plan for Glucerna’s direct to HCP activity including media.Measure performance of activation plans and proactively recommend action to continuously increase HCP recommendations and improve ROI.Lead forecast and financial deliverables for Glucerna HCP activations including LBE, S&OP & budget.Identify new market opportunities based on HCP targets and optimize communications to continue to drive incremental recommendations and sales.Identify future research needs to aid in plan/ long- range plan development.Partner with Brand P&L owner to prepare annual brand plans.Manage Glucerna HCP budget monthly with direct input to forecast models and financial decisions and partner with brand P&L owner to adjust activity/spend plan with agility.Collaborate with internal and external stakeholders to achieve objectives. These groups may include HCP Sales Team, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies.Required Qualifications3-5 years of brand management or marketing experience. Preferred experience in healthcare or food and beverage industry3+ years of demonstrated leadership of cross-functional teamsTime and project management skills, including the ability to work on multiple projects at the same timeTeam working skills; Preferred experience in working with sales team;An ability to think strategically and develop annual activation plansAnalytical skills and attention to detailAn understanding of trends and an ability to respond to changing customer needsCreativity and an ability to produce innovative and original ideasThe ability to manage and allocate budgetsWritten and verbal communication skillsExperience with and an understanding of market research and clinical studiesSales experience a plusBachelor's degree in Marketing, Business, or related field.Preferred QualificationsMBA strongly preferred.
  • Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $95,000.00 – $190,000.00In specific locations, the pay range may vary from the range posted.JOB FAMILY: Product ManagementDIVISION: ANPD Nutrition ProductsLOCATION: United States
Columbus : RP02ADDITIONAL LOCATIONS:WORK SHIFT: StandardTRAVEL: Yes, 10 % of the TimeMEDICAL SURVEILLANCE: NoSIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott