Digital Activation Strategist
Publicis Groupe
- Birmingham, AL
- Permanent
- Full-time
- Monitor campaign performance per associated KPI's and manage daily spend, budgets, targeting, and optimizations of media running through DSPs
- Review and document orders received from Media Team and coordinate with ad ops on ad trafficking in Campaign Manager
- Ensure all campaigns elements have been provided to Trading Team and will launch as expected
- Collaboration with various internal and external teams to verify timely creative swaps
- Ability to analyze and interpret large data sets leveraging excel to improve campaign strategy
- Analyze campaign performance and provide insight into campaign strategy across multiple tactics
- Contribute to Media Planning Team as requested for markets in assigned region and assist in building and improving the programmatic offering
- Resolve missing or discrepant invoice issues with internal and external contacts
- Work closely with Trading Team to determine when new IOs are needed or when new tactics need to be added
- Provide direction to Activation Assistants / Junior Activation Strategists
- Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
- Minimum of 2-3 years' experience in programmatic buying, media planning / buying or other relevant experience
- Ability to deliver quality work in a short turnaround time
- Outstanding organizational and problem-solving skills
- Proficiency in Excel, Word, and PowerPoint
- Familiarity with filters and formulas such as VLOOKUP is plus.
- Ability to work in a fast-paced environment in which to thrive
- Success with prioritizing tasks and meeting deadlines
- Strong communication skills and desire to work in a team atmosphere
- Familiarity with digital advertising and its KPIs