Digital Media Coordinator - Utrecht
Arla Foods
- Nijkerk, Gelderland
- Vast
- Voltijds
- Building the campaigns in the campaign managers or DPS's
- Analyse campaign performance and recommend tactical changes to maximise performance
- Perform in-flight optimisation of digital campaigns using our global ad-tech ecosystem
- Assist with data and KPI analyses and digital testing to understand and reach relevant audiences and develop optimal consumer journeys
- Work closely with our local media agency and the local digital marketing team and brand managers
- Strong analytical skills with data and presentations?
- Great stakeholder management skills, making it easy for you to translate technical campaign data for a wide range of audiences?
- Experience with digital paid media - specifically with executing, optimizing and reporting on campaigns through YouTube, META & TikTok?
- Possess basic knowledge of the digital ad ecosystems (Connected TV, Digital OOH, Retail Media) and programmatic media buying (DV360)?
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