Marketing Manager at Peugeot Kenya

• Set marketing goals and objectives to boost market share and profitability.
• Develop and implement initiatives to increase brand recognition and awareness.
• Coordinate branding efforts across various touchpoints, including advertising, promotions, and customer interactions.
• Monitor and evaluate brand visibility metrics to assess the effectiveness of branding strategies and make adjustments as needed.
• Cultivate brand visibility strategies to enhance the dealership’s presence and reputation in the market.
• Plan and oversee advertising and promotional initiatives across diverse media platforms, including print, electronic, and direct mail channels.
• Develop and implement comprehensive monthly and annual marketing budgets.
• Formulate short-term and long-term marketing plans to drive profit growth and expand the dealership’s product and service offerings.
• Act as the primary point of contact with external advertising agencies to coordinate ongoing campaigns effectively.
• Develop, implement, and oversee engaging content across various social media platforms; platforms, enhance brand visibility and drive audience engagement.
• Conceptualise and produce various advertising materials, encompassing print, radio, television commercials, billboards, and direct mail pieces, among others.
• Collaborate closely with the Sales Manager and Aftersales Manager on advertising campaigns.
• Communicate marketing information to all dealership staff members.
• Serve as a liaison between the dealership and the news media, as well as with manufacturers regarding merchandising initiatives.
• Attend relevant marketing and sales promotion meetings organised by the manufacturer and dealer associations.
• Ensure the attainment of satisfactory profit/loss ratios and market performance metrics.
• Conduct thorough research and analysis of financial, technological, and demographic factors to identify market opportunities and mitigate competitive threats.
• Gather insights into customer attitudes, demographics, and purchasing behaviours through ongoing communication with dealership employees and customers.
• Assess market responses to advertising programs and merchandising strategies.
• Leverage industry sources and consumer data to inform organizational decision-making and enhance performance.
• Prepare comprehensive marketing reports and deliver presentations to management.
• Develop surveys and other marketing instruments to gather feedback from stakeholders.
• Monitor marketing outcomes to ensure alignment with objectives and budgetary constraints, implementing corrective measures as necessary.
• Participate in monthly managers meetings, offering insights and presenting reports as required.
• Undertake any additional duties as assigned by the immediate supervisor.

• Bachelor’s degree in Business Management, Marketing /PR and Communication and any other related field from a recognised university.
• Member of the Chartered Institute of Marketing (CIM).

• 6 -10 years of work experience in a senior marketing role in the service, automotive or capital assets industries, including agency experience.

• Proficient in reading and understanding various documents, instructions, and memos.
• Skilled in writing professional correspondence, routine reports, speeches, and articles.
• Capable of presenting information effectively to individuals, small groups, and larger audiences.
• Able to interpret a wide range of documents including business periodicals, technical journals, and legal papers.
• Competent in responding to inquiries, complaints, and regulatory issues.
• Experienced in tailoring speeches and articles to specific audiences and conforming to prescribed styles.
• Accomplished in presenting information to top management, public groups, and boards of directors.

• Thinks creatively and follows detailed instructions.
• Solves problems within standardised situations involving concrete variables.
• Skilled in solving practical problems with limited standardization.
• Ability to interpret various instructions provided in written, oral, or diagrammatic forms.
• Competent in problem definition, data collection, and drawing valid conclusions.
• Proficient in interpreting technical instructions with abstract and concrete variables.
• Demonstrates sensitivity and tolerance towards cultural, religious, racial, and gender diversity.
• Discreet in handling sensitive and confidential matters.
• Proficient execution of communication processes in knowledge management.
• The successful candidate will work closely with Sales, After-sales, and other related departments to ensure a cohesive approach to serving customers and achieving business objectives.

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