Associate Manager, Integrated Marketing
Newell Brands
- Georgia
- Permanent
- Full-time
- Partner with brand management teams as a key voice of the digital team to both understand their plans in order to influence marketing tactics and activities based on priorities
- Facilitate digital marketing business reviews with digital and brand team – which analyze their performance, identify challenges/opportunities with coordinating actions to address, and develop activation programs to accelerate growth
- Integrate various cross-functional inputs into overdrive or close-the-gap scenario planning leveraging knowledge of our business categories, evolving digital channels and target audiences
- Assist annual brand planning process to inform digital teams of brand priorities and provide guidance on advertising spend splits by channel and or retailer
- Execute and track (in concert with digital channel owners) brand specific digital marketing programs, activation plans and media to help meet sales objectives (across multiple brands and/or multiple customers). Nurture agency relationships as an extension of Newell’s team
- Partner with analytics/agency/finance to continuously improve rigor around testing and KPI prioritization.
- 4-year college degree
- 3+ years of marketing experience (digital marketing, advertising, brand management or channel management)
- Comfortable using analytics, data and research to drive recommendations
- Experience translating brand missions into actionable marketing tactics
- Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change
- Exceptional time management skills, including the ability to handle multiple projects and workstreams while effectively managing changing priorities.
- Demonstrate problem-solving skills and has a thirst for learning
- Take initiative & has a passion for winning as a team as well as his/her own career progression