Group Marketing Manager - NIKE
Hudson Group
- Malta Island
- Permanent
- Full-time
- Main marketing point of contact for our NIKE Brand.
- Ensure visibility and direction on NIKE's key marketing concepts and initiatives in the organization
- Drive brand awareness and consumer engagement through innovative and impactful marketing strategies.
- Liaise with commercial and operations teams to identify and ensure key concepts and go to market priorities
- Drive the segments' budgeting process and manage and allocate marketing budgets effectively to achieve the best ROI.
- Develop a commercially aligned, overarching marketing plan and calendar on the group level
- Ensure alignment and deployment of the central marketing calendar on the country level
- Set and monitor brand/channel specific KPIs
- Monitor and analyse marketing performance using data and metrics, making data-driven recommendations for optimization.
- Represent and guide the localization process based on the country specifics and operational individualities
- Build channel specific marketing solutions and activations (mono/multibrand retail, ecom, wholesale)
- Ensure marketing assets, creatives and content is available and distributed across the organization
- Distribute/develop brand guidelines across the organization
- Ensure brand guidelines are followed and executed
- Monitor and analyse performance across the activations, sharing best practices across the organization.
- Bachelor's degree in Marketing, Communications
- At least 5-year experience in Brand marketing; preferably with a strong knowledge of sports /fashion environment
- Goal oriented, flexible, and creative - often while juggling several projects at once.
- Strong leadership and collaboration skills.
- Strategic thinker with the ability to drive brand awareness and engagement.
- Budget management and ROI-focused mindset
- Experience in developing and executing comprehensive marketing plans.
- Experience in working across multiple markets
- Analytical mindset with the ability to monitor and optimize KPIs.
- Understanding of the localization process and channel-specific marketing solutions.
- Familiarity with brand guidelines and execution.
- Strong project management and communication skills
- Fluent in English.