Web Copywriter
Gannett
- Texas
- Permanent
- Full-time
- Develop high-quality web copy that connects and resonates with the target audience, leading to measurable outcomes like conversions, SEO ranking, etc.
- Understand the tone, voice, and branding of our company and ensure that these are consistently adhered to across all content.
- Implement web copywriting best practices, such as crafting engaging headlines, clear calls to action (CTA), and creating intuitive user experiences.
- Conduct thorough research on topics and keywords to produce persuasive copy from scratch or work on existing content to improve readability, accuracy, and SEO ranking.
- Proofread and edit all published copy to ensure it is free from errors, inconsistencies, and is in compliance with brand guidelines.
- Manage multiple projects, strategize, plan, and execute content across various channels while meeting deadlines.
- Collaborate closely with other team members, including designers and marketing specialists, to create cohesive and high-performing content.
- Bachelor's degree in English, Journalism, Marketing, or related field.
- Proven experience as a copywriter or related role.
- Knowledge of online content strategy and creation.
- Excellent writing, editing, and proofreading skills.
- Experience with SEO and keyword research.
- Strong research skills.
- Creativity and ability to conceptualize.
- Excellent time-management and organizational skills.
- Proficient in Microsoft Office Suite and familiar with content management systems.
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