Marketing Manager - Vietnam
Parfums Christian Dior (PCD)
- Tp Hồ Chí Minh
- Lâu dài
- Toàn thời gian
- Ensure accuracy of product forecast and timely submissions. (Measures: launch tracking).
- Product Registration
- Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (Measures: On shelf date)
- Product Assortment
- Close monitoring of competitor’s product assortment and thereby identify our key priorities in Vietnam to gain market share. (Measures: monthly tracking)
- Product Listing
- Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s On shelf date)
- Product Merchandising
- Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)
- Management on non-sellable items
- Sampling management: ensure the right mix of samples to help achieve business objective. Work closely with sales team to ensure the right guideline for sampling is disseminated and followed closely by BCs
- GWP/Gifts management: utilizing GWP to drive higher basket purchase and create buzz to drive traffic to store.
- Pricing
- Review and analyze central’s recommendation of prices for new products. Ensure the pricing is competitive and in line with regional parity & local competitiveness. Review annual price increase with central team to ensure our prices stay competitive in the market.
- Identify opportunities and weakness; and take pro-active action on the following:
- increase recruitment rate
- retention for customers by developing trial and loyalty
- improve cross-selling
- improve on repurchase rate
- Data analysis (through PowerBI reports and Datamart/WinCRM) and drilling to:
- identify potential target market for key launches and events
- Be the key owner to roll out Dior Ecommerce platform
- Monthly reporting to Central HQ for Ecommerce business
- Monthly Planning for Ecommerce: including animation, GWP & Samples usage
- Work with the regional media team to execute media campaigns locally
- Drive PR & KOL initiatives in Vietnam to achieve #1 PR dominance in the market
- Market share (Beaute Research - TBC)
- Retail sales (Monthly retail sales report vs target)
- New launch performance tracking (sell-out vs sell-in & targets)
- CRM figures (Cross-sell rate, Average Age, repurchase rate, recruitment rate…)
- Earned media value results
- Bachelor Degree with Minimum 7 years of working experience in Related field
- Professional proficiency in English & Vietnamese
- Experience in people management positions and led a team.
- Excellent communication & presentation skills, both written & verbal
- Good time management, ensuring all reports and projects are done in a timely
- Strong analytical skills. Able to do comprehensive sales & data analysis
- Good project management skills & able to work with medium to large team members
- High Resilience, Agility with creative and problem-solving mindset
Be part of the legacy of LVMH and Christian Dior, and join us in shaping the future of beauty and fragrance.Parfums Christian Dior is an equal opportunity employer, embracing diversity and encouraging candidates from all backgrounds to apply.