Company Description Brand Balance is a dynamic branding agency located in Jaipur. We are a think tank that fosters innovation and creates result-driven strategies for businesses. Our mission is to break barriers and help businesses thrive through effective branding. Role Description This is a full-time on-site role in JAIPUR for a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for managing and monitoring social media platforms, creating engaging content, implementing digital marketing strategies, and effectively communicating with our target audience. Join our team as a Social Media Manager & Performance Marketing Specialist, where you'll be at the forefront of shaping brand narratives, driving engagement, and optimizing campaigns for maximum impact. Responsibilities: Social Media Strategy: Develop and execute innovative social media strategies that align with client objectives and resonate with target audiences. From content planning to community management, you'll be the architect of captivating social experiences. Performance Marketing Mastery: Utilize your expertise in performance marketing to drive ROI-driven campaigns across various platforms. From PPC to retargeting, you'll employ data-driven insights to optimize every aspect of the customer journey. Agency Expertise: Bring your agency experience to the table, seamlessly managing multiple clients and projects with finesse. You'll be the liaison between clients and our team, ensuring smooth communication, exceptional service, and outstanding results. Content Creation: Tap into your creative side to craft compelling content that cuts through the noise. Whether it's eye-catching visuals, engaging copy, or immersive videos, you'll captivate audiences and spark meaningful conversations. AI Integration: Harness the power of AI tools and technologies to supercharge our social media efforts. From automated analytics to predictive insights, you'll leverage AI-driven solutions to stay ahead of the curve and drive continuous improvement. Client Management: Build strong relationships with clients, serving as their trusted advisor and strategic partner. From initial onboarding to ongoing optimization, you'll provide personalized guidance, proactive recommendations, and unparalleled support. Requirements: Proven experience in social media management, with a track record of successful campaigns and measurable results. Proficiency in performance marketing techniques, including PPC, SEO, SEM, and conversion rate optimization. Agency background with demonstrated client management skills and the ability to thrive in a fast-paced, deadline-driven environment. Strong content creation capabilities, including graphic design, copywriting, and video production. Familiarity with AI tools and platforms, with a willingness to explore and implement cutting-edge technologies. Excellent communication skills, both written and verbal, with a keen attention to detail and a knack for storytelling.