Digital Marketing & PPC Specialist for a Personal Injury Law Firm
Javaheri & Yahoudai A Professional Law Corporation
- Los Angeles, CA
- $120,000-230,000 per year
- Permanent
- Full-time
- 401(k) matching
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Paid time off
- Training & development
- Vision insurance
- Develop and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
- Conduct keyword research, ad copywriting, and landing page optimization to improve campaign performance and ROI.
- Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, and cost per acquisition (CPA), and make data-driven decisions to optimize campaigns.
- Implement A/B testing to refine ad creatives, targeting parameters, and bidding strategies.
- Stay up-to-date with industry trends, best practices, and algorithm updates to ensure our PPC strategies remain competitive and effective.
- Collaborate with internal teams to align PPC initiatives with overall marketing objectives and business goals.
- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience managing PPC campaigns, preferably in the legal or professional services industry.
- In-depth knowledge of PPC platforms, including Google Ads and Bing Ads, and proficiency in Google Analytics.
- Strong analytical skills and the ability to interpret data to drive campaign optimization and decision-making.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Detail-oriented with a passion for staying updated on the latest trends and innovations in PPC advertising.
- Competitive salary commensurate with experience.
- Comprehensive health benefits package.
- Flexible work schedule and remote work options.
- Professional development opportunities and ongoing training.
- A supportive and collaborative work environment with opportunities for growth and advancement.
If you are a results-driven PPC Specialist with a passion for digital marketing and are interested in joining our team, please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for this position. We look forward to hearing from you!Flexible work from home options available.