Senior Marketing Executive
LexisNexis
- Singapore
- Permanent
- Full-time
- Planning, executing, and optimizing marketing efforts to align with business objectives
- Working closely with internal stakeholders to develop product positioning and communication materials
- Monitoring and tracking performance and budget of campaigns for growth and ROI
- Creating and implementing multi-channel campaigns to drive traffic, increase conversions, lead generation, and revenue
- Conceptualizing and executing traditional & digital marketing campaigns with vendors and team
- Developing holistic nurture campaigns to progress leads and opportunities
- Ensuring consistent application of brand identity across all marketing efforts and channels
- Sourcing or generating key events and establishing strategic partnerships for brand awareness and sales
- Experience in a B2B environment (direct hands on experience, planning and carrying out marketing campaigns)
- To create marketing plans, including effective communications approach and mix of marketing channels
- Report and track of marketing ROI and KPIs
- Project management skills – ability to manage multiple projects simultaneously and work around deadlines
- Be agile to market risks and opportunities
- Be able to collaborate effectively with cross-functional teams and partners
- Be self-learning and upskilling on product, market knowledge, internal processes, and systems
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
- Medical Inpatient and Outpatient Insurance: Coverage for your healthcare needs.
- Life Assurance Policies: Providing financial security for your loved ones.
- Modern Family Benefits: Support for maternity, paternity, and adoption needs.
- Long Service Award: Recognition for your dedication and loyalty.
- Celebratory Allowance/Gifts: Marking special occasions to celebrate with you.
- Flexible Benefits Plan : Offering you wider choice of services and products
- Employee Assistance Program : Access support for personal and work-related challenges.
- Flexible Working Arrangements: Balance work and personal life effectively.
- Access to Learning and Development Resources: Empowering your professional growth.