Company Overview Webbitech is an international award-winning Web Development Company in India that has been delivering quality web development services for several years. We are the leading software company with multi-talented web developers who are experts in the latest web technologies. With our expertise and talented team, we provide top-notch web design, web development, digital marketing, and mobile app development services to our clients. Job Overview We are seeking a motivated and experienced Social Media Optimization (SMO) professional to join our team at Webbitech. As a SMO, you will be responsible for optimizing our social media presence and driving engagement with our target audience. This is a full-time position based in Coimbatore, Tamil Nadu, India. Junior candidates with 1 to 3 years of experience are encouraged to apply. Qualifications And Skills 1-3 years of experience in social media optimization or digital marketing Proven track record of managing successful social media campaigns Strong knowledge of social media platforms, tools, and trends Proficiency in data analysis and reporting Advanced skills in Microsoft Excel, PowerPoint, and Outlook Excellent verbal and written communication skills Creativity and ability to think outside the box Strong organizational and project management skills Ability to work independently and as part of a team Analytical mindset and attention to detail Experience with paid social media advertising is a plus Roles And Responsibilities Develop and implement social media strategies to drive brand awareness and increase engagement Create and manage social media campaigns and content across various platforms Generate, edit, publish, and share engaging content daily (e.g., text, photos, videos) to optimize audience interaction Monitor social media trends, best practices, and emerging technologies to continuously improve social media presence Analyze social media metrics and provide regular reports on performance Collaborate with cross-functional teams to ensure consistent messaging and brand voice Stay up-to-date with industry developments and competitor activities Manage social media advertising campaigns and budgets Respond to customer inquiries and comments on social media in a timely and professional manner Ensure compliance with legal and regulatory requirements in all social media activities