Senior Influencer Marketing Manager / Advocacy
Coty
- London
- Permanent
- Full-time
- Build a global influencer and advocacy strategy and approach guiding on the most effective tools to identity, recruit, execute and measure influencer marketing success
- Manage and grow our Global influencer relationships with a focus on our Creator Crew
- Develop creative influencer and digital ideas across multiple markets, cultures and social platforms as part of an effective and always on content strategy
- Collaborate closely with the local teams to ensure local plans are aligned with Global strategies and all content adheres to “best-in-class” expectations
- Apply critical thinking to influencer and advocacy campaign support plans to ensure content is connected to broader marketing plans and is focused on the right metrics to help us achieve our goals
- Brand reputation and issues management related to influencer outputs and broader social media impact
- Senior counsel and expertise on the latest influencer marketing news, approaches, trends, tools and approaches
- Oversight and management of paid social influencer related products and tools (Traackr, Sprinklr, etc.) across all major platforms (TikTok, Meta, Snap), including objective setting and performance projections
- Management of talent negotiations, required suppliers, contracts, payment and deliverables
- Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.
- Provide regular reports on brand/campaign performance, including metrics such as engagement, reach, and ROI.
- Influencer and advocacy marketing experience in a fast-paced environment (beauty/luxury experience strongly preferred)
- Strategic thinker with strong project management skills required
- Seasoned experience in developing influencer marketing strategies that consider platform roles, tiers of influence and how different strategies achieve different goals
- Ability to collaborate with local marketing teams and drive global scale
- Ability to form strong talent and talent agency relationships
- Must have excellent understanding of digital/Influencer projects development life cycle
- Skilled in written/verbal and delivering presentations
- Current on emerging trends and technologies and passionate about the digitally/Influencer driven consumer decision journey
- A generous salary to match your knowledge and experience.
- Private Medical Insurance
- A generous pension scheme
- Hybrid working
- A first online/in-person interview
- A Second interview
- You will receive a proposal with the terms of employment.