Marketing Technologies and Adoption Specialist
ABB
- Italia
- Tempo indeterminato
- Full time
- Facilitate onboarding, support, and training for marketing technologies like Pardot and Salesforce CRM to enhance campaign delivery and success stories
- Collaborate with stakeholders to develop and execute strategies for implementing and adopting marketing technologies, aligning with organizational goals
- Ensure effective management and governance of marketing technology platforms, adhering to global processes
- Provide insights and recommendations for optimizing marketing technologies to drive business growth and act as a marketing 'champion.'
- Create best practices, case studies, and knowledge-sharing resources to contribute to the marketing chapter's growth
- Motivate and educate the team about marketing technology, fostering best practices, and managing relationships with internal and external partners
- Support the roll-out and integration of new marketing technologies and tools, ensuring smooth integration with existing processes
- Develop and maintain project plans, timelines, and documentation, coordinating with cross-functional teams to manage deliverables and uphold compliance with CRM security policy, GDPR, and data privacy regulations
- Proven experience in onboarding, supporting, and training users on marketing technologies, with a focus on Pardot and Salesforce CRM; Salesforce and Pardot certifications are a plus
- In-depth knowledge of Pardot and Salesforce CRM functionalities, including lead management, automation, reporting, and integration, along with experience in developing training materials and conducting training sessions
- Strong analytical skills to interpret KPIs, make data-driven decisions, and hands-on experience with Google Analytics and email marketing processes to enhance customer engagement
- Familiarity with digital communications channels and AI use cases in digital marketing, demonstrating innovative approaches
- Growth mindset with a commitment to continuous learning, proactive initiative, and strong project management skills, ensuring attention to detail and effective navigation of challenges
- Effective communication and organizational skills, fluency in English, and a background in the electrification industry is desirable