Marketing Executive – Design Image (Maternity Cover)

Türkiye
Kontrat
Tam zamanlı

25 gün önce

Company DescriptionInforma is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.Taylor & Francis is one of the world's largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we've been doing this in an unbroken arc since 1798.Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we'd love to hear from you.What we offer in return:At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.Job DescriptionWe are currently looking for a Marketing Executive – Design Image to join our fantastic team!. This role supports the development of a key subject area within the business (including tactical implementation and delivery). The primary responsibility is to support revenue generation through the delivery of high quality, effective and brand aligned design. By maintaining a high degree of expertise and specialist knowledge in their area, they ensure that agreed objectives and targets are met. This includes maintaining a solid knowledge of new technologies, technical developments and the deployment of highly effective design content and collateral. The role is globally focused, working with management teams to develop the organization's capability in their specialist area.What you will be doing:

Be a subject matter expert for digital content creation and deployment across T&F marketing.
Ensure T&F has highly effective, and brand aligned content. Design creation activities including
Editing and creation of graphic and image collateral
Creation of graphics and presentations
Creation of infographics, headers, banners and other collateral
Creation of and usage of design templates
Ensuring all design activities are within brand guidelines
Awareness of the appropriate, legal, safe and effective use of AI tool
Managing within agree design budgets
Collaborate with Regional teams, SOE team, Insight team, Workflow Managers and others to ensure content & copy are fully SEO optimised and drive best possible conversions
Collaborate with the web trading, Insight team and others, to support optimisation of customer journeys
Close adherence to briefing process (SLA and governance) for all work into the Digital Delivery, Merchandising and CRM groups.
Support the management of all workflows in line with ROI goals and brand guidelines.
Ensure constant development orientation with use of latest tools and techniques - specifically including AI techniques, tools, processes and thinking

QualificationsWhat we are looking for:

A strong portfolio and/or website showing your work
Detailed and strong experience in content creation, content creation KPIs on common marketing platforms, content creation tools, techniques and technologies.
Demonstrable experience and expertise and a high degree of proficiency in their area;
Advanced knowledge of page layout, proof marks/mark-ups, stylesheets and ability to follow design templates
Good knowledge of Litho Printing, Digital Printing, 4 colour process and Pantone Colours
Colour correction and picture manipulation
Good knowledge of difference between web and print design
Very good Knowledge of Mac OS, InDesign, Photoshop and Acrobat
Good knowledge of Illustrator, Premiere Pro, Sketch and web design applications
Concept development, picture research and image manipulation
Effectively manages all information related to projects and corresponding KPIs.
Able to effectively present information to a variety of stakeholders
Maintains advanced knowledge of new marketing/industry trends

Additional InformationWhat we offer in return:

An excellent work/life balance with a fantastic, flexible working culture.
25 days annual leave per year
3 additional discretionary days for Christmas each year
4 paid volunteering days each year
Employee assistance programme - offering 24/7 well-being support
Bonus and commission (if applicable)
AXA private medical insurance
Share Match - Plan that matches every share purchased with two free shares.
Pension scheme
Life assurance, plus optical and medical care.

Being 'you' at Taylor and Francis: Here at Taylor & Francis, we know that many times the ‘perfect candidate’ doesn’t exist, and that people can feel discouraged about applying for a job if they don’t fit all the requirements. We encourage you to apply if you’re excited about working for us and have some of the skills or experience we’re looking for. We believe in the notion that many skills and experiences are transferrable, and you could be just what we need! Taylor & Francis is proud to be an Equal Opportunity Employer. We strongly believe in the value of diversity of people and thought. We strive to foster a supportive and inclusive environment where our colleagues can learn, develop, and succeed, all while feeling comfortable with being their true self. We embrace all walks of life regardless of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, veteran status, citizenship, or any other protected characteristic under local law.To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careersOr better yet check out our LinkedIn 'Life' Page, highlighting our accomplishments, employees, and company culture. It's also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F: https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/To help us track our recruitment effort, please indicate in your cover/motivation letter where (vacanciesinturkey.com) you saw this job posting.

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