CRM Manager

• Work with the Head of Marketing to create converting customized CRM campaigns for multiple geos and countries, including emails, push, SMS, tournaments and more.
• Manage communication of campaigns across different channels including Email, SMS, on-site and push notification.
• Plan, create, implement, and optimise the CRM marketing strategies, customer journeys and ad-hoc campaigns.
• Create customer marketing segments and matching customers' life cycles including default funnels and localized promotional activities.
• Liaison with other stakeholders and casino managers for display of games and promotions.
• Perform analysis and provide market insights.
• Work to provide additional marketing insights for CRM and customer segments, together with BI.
• Define, analyse, and provide outputs of the performance of CRM.
• Identify key opportunities for improvement by using data, research, and industry insights.
• Develop and maintain an annual campaign calendar.
• Perform quality control checks on the quality and content of all campaigns across different customer segmentation, browsers, device combinations and ensure sign off for all main languages.
• Helping to drive the campaign planning in collaboration with relevant stakeholders.
• Undertaking competitor analysis of current marketing activities and reporting on the findings.

• Minimum four years of previous experience in CRM Marketing or advertising role within the iGaming industry
• Proven track record of developing, implementing, and driving multi-channel campaigns and campaign strategies based on an understanding of customer needs and customer profile.
• Professional experience in operating CRM tools and in possession of high technical skills
• Great organization, communication, and analytical skills with high attention to detail
• Native level in English language
• A team player

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