Location: [Chennai, Tamil Nadu]Type: Full-TimeExperience: 1-3 YearsIntroduction:We are seeking a seasoned Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a proven track record in managing paid media campaigns across platforms such as Google Ads, Meta, and Bing, and will possess a strong foundation in SEO, content marketing, and social media management. This role requires a strategic thinker who can drive engagement and conversions through innovative digital marketing strategies.Key Responsibilities:Paid Media Management: Plan, execute, and optimize paid advertising campaigns across multiple platforms including Google Ads, Meta, and Bing. Monitor budgets and adjust bids to gain better ROI. Analyze trends and make data-driven decisions to achieve maximum efficiency and effectiveness.SEO Optimization: Implement and manage search engine optimization strategies to enhance organic search visibility and SERP rankings. Conduct keyword research, on-page and off-page optimization, and competitor analysis.Content Marketing: Develop and execute a content marketing strategy that includes crafting high-quality, relevant content for various digital platforms aimed at attracting and engaging target audiences and driving leads.Social Media Strategy: Manage and grow the company's presence on social media platforms, including content creation, scheduling, analysis, and follower engagement, ensuring alignment with the brand’s voice and objectives.Web Analytics: Utilize analytics tools to track campaign performance, interpret data, and make recommendations based on insights. Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement.Cross-functional Collaboration: Work closely with the sales, design, and content teams to develop integrated digital marketing campaigns. Ensure that marketing efforts are coordinated across channels to maximize effectiveness.Innovation and Trends: Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on PPC, SEO, and content marketing.RequirementsQualifications:Bachelor’s degree in Marketing, Digital media, or a related field.1-3 years experience in a digital marketing role, with a focus on paid media, SEO, and content marketing.Extensive experience with Google Ads, Meta, Bing, and other relevant digital advertising platforms.Proficient in SEO practices and tools, with a capability to analyze data and provide insights.Strong understanding of content management systems and social media platforms.Experience with Content writing is an added advantage.Experience with web analytics tools (e.g., Google Analytics, WebTrends).Excellent verbal and written communication skills.Strong analytical skills and experience making data-driven decisions.What We Offer:Competitive salary and performance bonuses.Opportunities for professional growth and advancement.A creative and collaborative work environment.Health benefits.Paid time off..How to Apply:Please submit your resume, cover letter, and portfolio showcasing your previous campaigns and successes in digital marketing. Ensure your application clearly demonstrates how your experience aligns with the responsibilities and qualifications listed for this role.