Consumer Research Manager

• Impact on the business strategic roadmap with a consumer perspective and CEE market needs' understanding in close cooperation with Brand Managers
• Coordination of research activities in the CEE Zone for some brands
• Coordination of some cross-brand studies for all Sanofi categories across CEE
• Analysis of data/facts/insights on assigned brands to enrich the business decision process and creative development
• Leveraging access to data/insights/trends and simplifying the digestion
• Proactively identify the sources of growth for the brands being responsible for, and propose directions for new opportunities, giving input to the business plan and monitoring deployment
• Drive the integration of insights into business strategies and Zone activities, being a sparring partner and consumer advocate when taking part in the most strategic communication creation process for the relevant brands and controlling communication testing due to the protocol
• Identify the knowledge gaps and propose market research plans
• Collaborate effectively with neighboring functions such as the Shopper Team, HCP Team, as well as with the Performance Team and the Commercial Team

• 6+ years of professional experience in market/consumer research
• Previous experience on the research agency's side (work with consumer insights)
• Proven work experience in managing international research projects
• Work experience in OTC/ healthcare / pharma agency is a plus

• Safe navigation between different research approaches and methods
• Analytical thinking, passion to find and connect the dots
• Ability to build data-driven strategies for overall business, marketing and sale
• Ability to analyze reports / draw conclusions, and recommend actions based on them
• Creating concise and impactful decks with conclusions and recommendations
• Great presentation skills
• Passion for understanding consumer behaviors
• Desire to contribute your own ideas and take actions
• Team spirit, persuasiveness & influential skills, highly collaborative

• Bachelor's degree in sociology, psychology or economics/business
• Master's degree is a plus

• Fluency in written and spoken English and Hungarian

• An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
• An attractive, market-oriented salary, bonus and cafeteria benefits etc.
• Life and accident insurance
• Flexible home office policy, with a possibility to work up to 60% of time from home / where you can easily schedule your office days

Adecco