Marketing Data & Analytics Manager
Britvic
- Hemel Hempstead, Hertfordshire
- Permanent
- Full-time
- Provide insight and data analysis of direct consumer and employee feedback (scheduled and ad-hoc) and Social Listening to internal stakeholders on emerging and continued trends from all of Britvic’s key markets.
- Optimise consumer feedback reporting and provide timely insights from data to inform internal stakeholders and influence change.
- Supply relevant data lead analysis reports to include in business trackers to inform strategic decisions.
- Implement a centralised MarTech strategy, integration into the Britvic, implementation and execution to all BUs. Ensure all tools are adapted to Britvic requirements and driving business insights and recommendations to improve marketing outputs.
- Develop an automated solution for the MarTech stack outputs to minimise human effort.
- Develop brand appropriate data strategies, ensuring a clear portfolio roadmap, and execute as required.
- Basic knowledge of marketing and advertising principles
- Knowledge of social listening tools
- Excellent IT skills
- Effective management of matrix teams