Commercial Marketing Executive
Kooth
- London
- Permanent
- Full-time
- Working closely with the Commercial Marketing Manager, you will be responsible for the day-to-day management and logistics of various commercially focused campaigns ensuring deadlines are met and key milestones and metrics are achieved.
- Assist in planning digital marketing campaigns, providing support in defining objectives, identifying target audiences, and coordinating campaign logistics.
- Aid in the management of content on our digital platforms, such as email, social media, and online advertising, by helping with scheduling, monitoring engagement and responding to inquiries.
- Provide assistance in the implementation and management of email campaigns, ensuring proper organisation of workflows and automated drip campaigns, and helping with metric tracking to inform continuous improvement and conversion rate optimisation efforts.
- Support the creation of digital content by collaborating with internal and external teams to ensure materials align with campaign goals and adhere to brand guidelines and tone of voice.
- Assist in planning and coordinating in-person and online events, including conferences, roundtables, seminars and webinars. Travelling domestically and overnight stays will be required on occasion.
- Support logistical aspects of events, such as venue selection, travel arrangement, and coordinating with vendors and stakeholders to ensure smooth execution.
- Oversee the creation and preparation of event materials as required for in-person events, and manage the use of tech solutions ensuring seamless technology-driven experiences for our online events.
- Provide on-site support during events, overseeing set-up, managing schedules, and troubleshooting issues to ensure a positive experience for all stakeholders.
- Manage marketing automation platform to streamline and optimise lead nurturing, scoring and campaign execution.
- Integrate and maintain various marketing technologies, ensuring seamless communication and data flow between different systems within the marketing technology stack.
- Develop and implement attribution models to track and analyse the contribution of various marketing channels to lead generation and conversion.
- Marketing Dashboards: Create and maintain marketing dashboards that provide real-time visibility into KPIs and support data driven decision making.
- Oversee the quality and integrity of marketing data, ensuring accurate and up-to-date information in our CRM system (Hubspot).
- Work with APIs to integrate the CRM with other software solutions (Hubspot, Monday, Salesforce, LinkedIn Sales Navigator and more) enhancing functionality and supporting cross-platform data exchange to map the entire customer journey.
- Integrate the CRM with email marketing to enable personalised and automated email nurture campaigns, ensuring accurate audience segmentation and recipient targeting.
- Bachelor’s or master’s degree in marketing, communications or equivalent work experience (Minimum of 3 years post graduate experience)
- Demonstrable experience in event management as well as evidence of collaborating with a range of internal and external senior stakeholders to deliver high quality, unique in-person experiences
- Proven track record in a previous digital marketing function with evidence of campaigns/collateral/content that you have created or contributed to and insight into their performance
- Proven track record in developing and executing successful email marketing campaigns.
- Proficient in managing customer relationship and content management systems, preferably HubSpot and WordPress
- Demonstrated experience in utilizing data analytics tools for digital marketing insights.
- Successful execution of multichannel marketing campaigns.
- Experience in implementing CRO strategies to improve campaign performance.
- Proven ability to efficiently manage end-to-end projects.
- Demonstrated expertise in managing relationships with key stakeholders.
- Experience in crafting SEO-optimized content to enhance online visibility.
- Familiarity with Salesforce and its applications in marketing.
- Strong writing skills with a focus on creating compelling and engaging content.
- Experience in planning and executing digital marketing strategies for events.
- Experience in a similar role within health, social care or healthtech is preferred but not essential.
- A good understanding of NHS landscape and mental health service provision in the UK