Digital Marketing Specialist
PagerDuty
- Toronto, ON
- $108,000 per year
- Permanent
- Full-time
- Act in a multidisciplinary role supporting awareness and demand channels, collaborating closely with Performance Marketing Managers on channel and project management. This includes streamlining workflows and ensuring timely deliverables encompassing account setup, research, cross-functional coordination and alignment, experimentation, analysis, and campaign execution.
- Identify opportunities for process automation with our leads and implement solutions to reduce manual toil, enhancing team productivity and efficiency
- Build and maintain team dashboards and reports that are scalable for the team to review and quickly identify trends, opportunities, and outliers
- Monitor and analyze key metrics and trends in-depth to gauge program effectiveness, consistently refining strategies for optimal ROI. This includes comprehensive campaign audits to seek out new avenues of untapped opportunities
- Foster collaboration with other teams such as Marketing Technology, Procurement, SEO, Brand, Web, and Analytics to glean actionable insights, drive optimizations, and surface opportunities for synergy
- Strong awareness of the digital marketing ecosystem and understanding of which channels and tactics work the best for each objective
- Meticulous attention to detail, with a penchant for building scalable processes and workflows
- Comfortable delving into big data, adept at extracting trends and crafting compelling narratives, and ultimately understanding marketing attribution and tracking setup to measure success
- Cross-functional solid communication with stakeholders from marketing operations, creative, finance, and web teams
- Able to develop and manage agile tests for conversion rate optimization (CRO) and continuous learning
- Thrives in fast-paced environments, exhibiting self-starting tendencies and a proactive approach to problem-solving, does not shy away from taking calculated risks
- You're on top of the latest updates and pilots of the ad platforms and in touch with what's going on in the industry
- 3 years of multi-channel campaign management expertise, including LinkedIn, Meta, Google, and Microsoft Ads, with an expert grasp of paid channel platforms & capabilities.
- 2 years of direct partner buying, negotiation, and 3rd party vendor management experience
- 2+ years experience with the following analytical tools and platforms such as Tableau, Looker, Periscope, GA4
- 2+ years of project management experience from inception, execution, and data analysis
- 2+ years of B2B experience in mid-size or enterprise organization
- 2 years of experience with SaaS, understands how to market to developers or technical audiences
- 1 year of experience in ABM tools like Demandbase, 6Sense
- 1 year of experience in Salesforce
- Experience with Excel shortcuts, macros, and SQL knowledge - you might be a data scientist at heart!
- You have direct conversion-rate optimization experience focused on optimizing creatives and/or landing pages.
- Champion the Customer | Put users first to design great products and experiences.
- Run Together | Build strong teams that amplify our impact on users.
- Take the Lead | Disrupt and invent to be the first choice for users.
- Ack + Own | Take ownership and action to deliver more efficiently to users.
- Bring Your Self | Bring your best self to build empathy and trust with users.
- Competitive salary and company equity
- Comprehensive benefits package from day one
- Flexible work arrangements
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO
- HibernationDuty - an annual company paid week off when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge
- Paid volunteer time off - 20 hours per year
- Company-wide hack weeks
- Mental wellness programs