CRM Specialist
Forward Role
- Manchester
- £32,000-40,000 per year
- Permanent
- Full-time
- Email Marketing: Develop and execute comprehensive CRM strategies to enhance customer relationships and drive revenue growth.
- Lead the planning, execution, and optimisation of email marketing campaigns, including segmentation, personalization, and A/B testing.
- Data-Driven Insights: Monitor and analyse key performance metrics, such as open rates, click-through rates, conversion rates, and ROI, to optimise campaign performance and drive continuous improvement.
- Use advanced Excel skills to manipulate data sets and generate comprehensive reports, reporting to stakeholders across the business.
- Customer insights: Design and execute surveys to gather customer feedback and insights.
- Analyse survey data and summarise key findings to share with stakeholders across the business.
- Collaboration: Work with cross-functional teams to align digital marketing initiatives with overall business objectives and ensure consistency across channels.
- Proven track record of developing and implementing successful CRM strategies and email marketing campaigns, ideally within a B2B or B2C context.
- Proficiency in data manipulation and reporting, with advanced Excel skills essential for interpreting complex datasets.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Familiarity with DotDigital or similar email marketing platforms preferred.
- Adept at multitasking and prioritising tasks in a detail- oriented environment.
- Basic HTML knowledge would be beneficial.
Forward Role is operating as an employment agency.