Demand Generation Manager
TrusTrace
- Stockholm
- Permanent
- Heltid
- Develop and execute global, multi-channel campaigns (Hubspot marketing suite, email, paid social, paid search, sales enablement materials) to generate leads and help grow the sales pipeline.
- Own the design of lead nurturing programs across our channels, including prospect lifecycle management.
- Staying up to date with our key Ideal Customer Profiles (ICPs), leveraging their unique differentiation in positioning and messaging across campaigns.
- Assist in B2B content development for targeting customers throughout the customer lifecycle.
- Collaborate with sales to develop growth strategies and a joint sales pipeline for high-value accounts.
- Lead A/B testing strategies and execution across channels (ABM/CRM, digital, content marketing).
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital or growth marketing, with platforms such as Google Ads, LinkedIn Campaign Manager, Google Tag Manager, Looker Studio etc.
- Proven experience in SaaS or Enterprise B2B Marketing is critical.
- Demonstrated ability to develop and execute comprehensive, data-driven marketing strategies that align with business objectives.
- Proficiency with the necessary marketing metrics to optimize campaigns and strategies.
- Exceptional verbal, written and interpersonal skills, with the ability to convert complex ideas and concepts to diverse audiences.
- Strong project management skills, including the ability to manage multiple campaigns simultaneously.
- Ability to thrive in a dynamic and fast-paced environment, adjusting strategies as needed.
- The opportunity to drive change and break new grounds to enhance and strengthen the visual identity of a growing global scale-up company, committed to accelerate sustainable transformation in fashion.
- To be part of a great multicultural, multilingual team.
- Fixed salary with benefits
- A hybrid work model.
- A centrally located office in Stockholm with perks.