Marketing Analytics Intern

• Collect, clean, and analyse marketing data from various sources.
• Evaluate campaign effectiveness and recommend optimizations.
• Conduct customer and competitor analysis for insights.
• Create and maintain marketing dashboards and reports.
• Design and analyse A/B tests for marketing changes.
• Map customer touchpoints to improve the experience.
• Develop predictive models for marketing trends.
• Collaborate on data-driven marketing strategies.
• Stay updated on marketing analytics tools and trends.
• Document analysis methodologies and findings.

• Willingness to learn
• Initiative-driven to get tasks done effectively and efficiently
• Creative problem-solving skills
• Eager and passionate to learn more about the industry and develop their understanding of different fields
• Bold and willing to take initiative to think outside of the box to ideate
• Good time management and organisational habits

• Analytical skills
• Creativity
• Effective communication, organisational skills
• Design skills would be a big plus
• Clear copywriting skills

• Previous internship experience in Data Analytics, Computer Science or other related fields is an advantage
• Basic competency in PowerBI for data visualisation and reporting
• Basic competency in one or more additional scripting or statistical programming languages (e.g. SQL, Python, Pandas, R, etc.) for data manipulation
• A highly effective communicator with the ability to convey complicated analytical conclusions to technical and non-technical audiences

InternSG