Event Marketing Manager - Remote Canada
EventMobi
- Calgary, AB
- $80,000-110,000 per year
- Permanent
- Full-time
- Working closely with the rest of the events and marketing team, you ultimately own the event marketing strategy, documentation, process improvement, event-level, and quarterly reporting along with all aspects of marketing asset and campaign management to make sure we can launch events on time and achieve our registration targets.
- You are the creative writer behind all event marketing assets that inform and excite our customers and prospects to register for our events
- You are a genius marketer who knows how to experiment and identify the most effective campaigns and channels to promote our events to the right audience, increase brand awareness, and drive new contact signups
- You have experience in email marketing, landing page design, paid ads, registration software, LinkedIn organic and paid campaigns, and banner ad copy
- You will work closely with sales & marketing leadership as well as the content team to create an effective and engaging webinar program
- You are the creative owner of all online events, from webinar titles, content, co-marketing partners, and speaker selection, to building the livestream show-flow and engagement strategy
- You are excited to be the host and/or producer of webinars and virtual events as needed
- You will manage the entire technical setup from registration and Hubspot automation to event app design—all using EventMobi’s suite of products 👍
- You will meticulously manage all analytics, data, and leads, including the final hand-off to the sales team and measuring the impact on revenue
- You will work closely with our Hubspot admin and Revenue Operation to set up automation, workflows, and integrations with EventMobi Registration
- You will own the setup and management of landing pages, registration forms and automated emails, the virtual platform, and mobile event apps
- You will analyze data from Google Analytics, Hubspot, Ad, and Social platforms, as well as EventMobi products to extract insight on how to improve marketing, engagement, and overall satisfaction for EventMobi events
- You will develop success criteria, goals, and forecasts for all events programs, regularly reporting progress and key insights, and adjusting plans and advertising budget as needed
- 5+ years of event marketing experience, ideally for B2B events programs. (We believe event marketing experience for consumers shows, festivals, sporting events require slightly different strategy and skillset that doesn’t perfectly translate to this role).
- Mastery in marketing automation and project management software, ideally in Hubspot and Notion
- Expert-level working knowledge of a variety of event management software, ideally EventMobi 👍
- Exceptional written and verbal communication abilities, coupled with a talent for persuading anyone to have FOMO for events you promote
- Prior experience managing virtual events and webinars
- Results-driven with a strong sense of urgency and a track record of surpassing measurable performance metrics
- Skilled at coordinating complex projects and aligning multiple stakeholders to achieve business goals
- Total Compensation: 80-110K $CND (including performance bonus and depending on experience) + Stock Option + Benefits
- Time-Off: 3-weeks vacation + 1-week Sick Days + 3-summer days + your birthday is a holiday (seriously! log-off and hang out with the fam or go do something fun) + 4-day weeks all July, and opportunities to meet your co-workers in person throughout the year
- Benefits: Dental, Health, Life, Mental Health Consultations (InkBlot)
- Tools: Top of the line hardware and the best collaboration software for remote work so you can be as productive as possible while working from home
- The Best Coworkers Ever: If you ask anyone that has worked at EventMobi, they will tell you that their fellow Mobiers are the best part of their experience! Don't underestimate the positive impact, caring co-workers have on your everyday happiness.
- You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is a vital requirement for doing your best work!
- You have a reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed.
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