Copywriter and Content Manager
Alpinestars
- Treviso
- Tempo indeterminato
- Full time
- Write clear, compelling, and on-brand copy for product descriptions, marketing materials, website content, and other e-commerce assets.
- Develop engaging and innovative content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
- Collaborate with the marketing and design teams to create captivating visuals and graphics that complement written content.
- Manage content calendars and schedules to ensure timely delivery of content across all channels.
- Stay up-to-date with industry trends, motorsport events, and product launches to generate relevant and timely content.
- Optimize content for SEO to improve search engine rankings and drive organic traffic.
- Monitor and analyze content performance metrics to identify areas for improvement and inform future content strategies.
- Uphold brand guidelines and ensure consistency in messaging and tone of voice across all communication channels.
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Minimum of 5 years of experience in copywriting, content creation, or a related role, preferably in the motorsport industry.
- Native-level proficiency in English with exceptional writing and editing skills.
- Deep knowledge and passion for motorsport, motorcycling, and the Alpinestars brand.
- Proven track record of creating engaging and effective content for e-commerce, social media, and marketing campaigns.
- Strong understanding of SEO principles and best practices.
- Proficiency in content management systems (CMS) and social media management tools.
- Excellent organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative thinker with a keen eye for detail and design aesthetics.
- Team player with strong communication and collaboration skills.