Digital Media Analyst
Salt Search
- Central London
- £40,000-49,000 per year
- Permanent
- Full-time
- Work with and support the wider Digital Analytics team to measure online campaigns.
- Run exploratory data analysis that helps build better, more efficient campaigns
- Collaborate with a significant range of stakeholders across the business to advise on the optimal way to execute and analyse campaigns. This includes working with teams to customise reports to the needs of specific teams and report on effectiveness of online campaign management
- Feed into resource planning within the Digital Analytics team, working with internal and external stakeholders to prioritise and execute the campaign analysis roadmap.
- Build a knowledge base through your experience of digital media and benchmarking of results; what works and what doesn’t, so you can optimise and execute campaigns for the client.
- Work to provide analytical value on onsite and offsite campaigns across their growing media network.
- Educated to degree level or higher in a numerate subject; Mathematics, Statistics, Economics, Operational Research, Physics, Chemistry, Engineering or Computer Science).
- Previous analytical experience showing application of insight which address business questions.
- An advanced user of SQL with the ability to code from scratch.
- Exposure to data visualisation tools and building out engaging dashboards using PowerBI, Qlik, Looker, Tableau or similar
- Strong Understanding of digital marketing channels and the role they play within the marketing conversion funnel.