Marketing & Communication Consultant/Officer - Inspire Her Ghana
Inspire Her Ghana
- Accra
- Permanent
- Full-time
Inspire Her Ghana seeks a passionate and experienced Marketing and Communication Consultant to join our teamJob Summary:
- The Marketing and Communication Consultant will be responsible for spearheading the development of comprehensive marketing strategies for the organization, its products, and services.
- Reporting directly to the Executive Director, the incumbent will oversee the seamless execution of these strategies, monitor their effectiveness through established metrics, and actively engage in promoting brand visibility.
- Additionally, the role will entail identifying and nurturing potential corporate and business partnerships to further the organization's mission and goals.
- Collaborate with other team members to develop and implement then organizations marketing plans.
- Develop and oversee the implementation of a comprehensive communications plan for the Inspire Her initiative, with a particular emphasis on driving behavioral change related to menstruation.
- Strategizes and execute initiatives to enhance the organization's brand visibility across various platforms and channels.
- Proactively seek out and evaluate opportunities for corporate and business partnerships that align with the organization's objectives.
- Design and implement targeted marketing promotions aimed at increasing the uptake of the organization's products, with a specific focus on reusable sanitary pads and related items.
- Foster productive relationships with media outlets to ensure comprehensive coverage of the organization's activities, including feature articles and promotional programs.
- Lead the development and execution of engaging multi-channel marketing and communications campaigns, leveraging email, web, social media, paid advertising, and event exhibitions to maximize reach and impact.
- Create compelling content, including monthly newsletters, dedicated emails, and social media posts, to effectively communicate with stakeholders and drive engagement.
- Manage and maintain the organization's website, ensuring that it is regularly updated with relevant and engaging content that reflects the organization's brand identity.
- Take charge of the organization's social media presence, including day-to-day management of various channels and tools, to foster community engagement and enhance brand visibility.
- Produce high-quality written content for a variety of purposes, including articles, reports, and marketing materials, ensuring accuracy, relevance, and alignment with the organization's messaging and branding.
- Cultivate and nurture a strong membership base for the Inspire Her Community, focusing on member engagement, retention, and recruitment efforts.
- Monitor and evaluate the effectiveness of the organization's communications activities, utilizing key analytics to inform decision-making and demonstrate impact to internal and external stakeholders.
- Track product uptake and client feedback, utilizing insights to drive continuous improvement initiatives and enhance customer satisfaction.
- Represent the organization at external events and exhibitions, effectively promoting membership and participation in sector activities.
- Any other tasks assigned
- A minimum of a Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Advanced degree or professional certifications in marketing or communications would be advantageous.
- At least 3 years of relevant post-graduation work experience in marketing and communications roles, preferably within the nonprofit sector or related industries.
- Demonstrated success in building and maintaining successful relationships with internal and external stakeholders, including partners, donors, and community members.
- Proven ability to develop and implement comprehensive marketing strategies that drive brand visibility, engagement, and growth.
- Strong understanding of product and service marketing principles, with experience in marketing to diverse audiences, including young people.
- Proficiency in utilizing a wide range of marketing and communication channels, tools, and platforms, including digital and social media.
- Experience in managing and working with brands to enhance visibility and recognition, including developing and implementing brand guidelines and standards.
- Excellent analytical skills with the ability to leverage marketing research and analysis techniques to inform decision-making and strategy development.
- Outstanding written and verbal communication skills, with the ability to craft compelling content for a variety of purposes and audiences.
- Experience in generating infographics is required. Graphic design skills will be an advantage.
- Previous experience in writing and delivering a variety of publications, including newsletters, articles, reports, and marketing materials.
- Familiarity with international NGOs or multilateral/bilateral agencies, government agencies, grassroot organizations and communities, and a strong commitment to advancing women's and girls' right, women’s empowerment, menstrual health, sexual and reproductive health, and related issues.
- Customer-focused mindset with exceptional interpersonal skills, enabling effective engagement with stakeholders at all levels, from government officials to community members.
- A collaborative team player with strong self-motivation and the ability to work independently and effectively in a dynamic environment.
- Innovative mindset with a willingness to think creatively and take initiative in identifying and pursuing opportunities for organizational growth and success.
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