Marketing PR Specialist
- Accra
- Permanent
- Full-time
- Develop and implement comprehensive Marketing and Public Relations (PR) strategies to effectively promote the company's mobile phone brand and products/services.
- Build and maintain relationships with media outlets, journalists, bloggers, and influencers to secure media coverage and maximize exposure.
- Create engaging press releases, media pitches, and other public relations materials to effectively communicate key messages and announcements.
- Coordinate and manage press events, product launches, and promotional activities to generate buzz and media interest.
- Monitor media coverage and analyze public relations metrics to measure the effectiveness of public relations, campaigns and identify areas for improvement.
- Collaborate with internal teams, including marketing, sales, and product development, to align public relations efforts with overall business objectives.
- Stay up-to-date with mobile phone industry trends, market insights, and competitor activities to identify public relations opportunities and potential risks.
- Act as a spokesperson for the company and handle media inquiries in a professional and timely manner.
- Manage public relations budgets, expenses, and vendor relationships to ensure cost-effective public relations initiatives.
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