Marketing manager BQ
Ecolab
- Andover, Hampshire
- Permanent
- Full-time
- The opportunity to take on some of the world’s most meaningful challenges, helping customers achieve clean water, safe food, abundant energy and healthy environments
- The ability to make an impact and shape your career with a company that is passionate about growth
- The support of an organization that believes it is vital to include and engage diverse people, perspectives and ideas to achieve our best
- Develop & Execute marketing strategies, customer value propositions, promotional programs and pricing which will meet sales and profit objectives for the portfolio in the short and long-term.
- Manage the innovation project lifecycle, utilizing a phase-gate process, to shepherd initiatives from concept ideation through commercialization. Responsible for ensuring seamless coordination across cross-functional teams, aligning with business objectives, and driving successful market introduction of new products or technologies.
- Monitor product portfolio health and assessment of current portfolio/service offerings against key customer requirements and competitive offerings
- Working in conjunction with communication leader on content for product marketing campaigns
- Partner with Sales to drive differentiated programs that lead to new business gains, growth within existing accounts and retention of top accounts
- Develop short and long-term strategies and plans for demand generation, on-going market research, customer needs assessment, and customer and sales history analysis
- Work closely with the segment marketing and portfolio teams on development of new product/ program/service offerings aligned with business and marketing segment strategies
- Provide Ecolab sales force with leadership and marketing support, including sales tools, training content and competitive intelligence
- Develop in-depth customer and market knowledge. Communicate market needs and opportunities.
- Stay current on market standards, trends and practices and understand impact on Ecolab product line and business.
- Bachelor’s degree and 5 years of professional experience or MBA in Marketing with 3 years of experience
- Fluent English speaker
- Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet
- Business-to-business marketing experience; preference in Life Science industries
- Scientific degree or experience of working in Life Science industries
- Experience in successfully marketing and selling complex, high-value capital equipment within the Life Science Industry, with a proven track record of meeting or exceeding sales targets.
- Proficiency in leveraging an array of promotional strategies including direct marketing, social media campaigns, account-based marketing, and other digital and traditional marketing channels to drive sales and brand awareness
- Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills
- Ability to communicate effectively with all levels of the organization
- Demonstrated initiative and leadership skills; setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
- Effective oral and written communication skills, organizational skills, good attention to detail and use of sound judgment in a fast-paced environment are essential
- Must have demonstrated initiative and ability to work independently and handle multiple tasks