Vice President - Marketing, INM WPB
HSBC
- Mumbai, Maharashtra
- Permanent
- Full-time
- Acquisition & portfolio growth – Strategic thinking, stakeholder management & agency management and ensuring seamless execution to:
- Support Proposition, Wealth & Insurance team through campaigns, activations, upsell/cross campaigns using digital channels
- Lead the planning and execution of the digital sales strategy that includes development of end to end processes and integrated product launches across offline and online customer journey
- Drive sales target through sales funnel analysis, proposition, messaging and acquisition and Accountable for digital sales and revenue targets for Insurance and retail wealth
- Create digital campaign calendar set campaign objectives, metric and KPIs in discussion with business and product stakeholders to drive business objectives and opportunities for growth using existing channels - email, SMS, Whatsapp, in-app
- Build and grow the WBP business within digital media space across media channels like search , social, programmatic, affiliates etc
- Work closely with the Digital banking team to drive mobile and internet banking adoption across different segment of customers
- Manage and monitor digital KPI and MIS and collaborate with local business stakeholders, content management teams
- Plan, build, test and launch best in class content, digital marketing and customer interaction on our website
- Integrate appropriate KPI and metrics to measure customer satisfaction and engagement across all dimensions of the website
- Work with other members of Marketing globally and the business to inform and guide senior stakeholders
- MBA from reputed business school with at least 8-10 years of overall digital marketing experience
- Detailed understanding of retail banking products and services
- Thorough understanding of the digital media landscape in India including various options for display advertising, creative formats and basic knowledge of the platform technologies including programmatic
- Keen, data driven, analytical person, with a test & learn approach
- Should have an eye for detail and be able to derive conclusions from data as also adept at learning new things
- Ability to liase with media and creative agencies to get the campaigns rolling
- Prior experience in a product/ marketing role in a financial services category is preferred