Digital Media Buying Specialist, SEM
Manulife
- Quezon City, Metro Manila
- Permanent
- Full-time
- Competitive Salary packages and performance bonuses
- Day 1 HMO + FREE coverage for your dependents (inclusive of same-sex partners)
- Retirement savings benefit
- Rewarding culture that values wellness and well-being
- Performance Bonus
- Global network of industry experts
- Extensive training resources
- Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools.
- Understand and apply high level industry trends across a number of different media platforms, where applicable.
- Set up campaigns in platforms for Paid Search.
- Manage all aspects of Paid Search, targeting and budget management, maximizing performance and spend at every opportunity.
- Ensure all campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs.
- Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.
- Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.
- Spearhead the paid digital media innovation through a continuous test, learn and scale approach.
- Must have 3-5+ years of experience in Paid Search, especially with Google Ads
- Possess working knowledge or hands-on experience with Bing Ads and Yahoo! Ads
- Experience or working knowledge on Google Display Network, Discovery Ads and Performance Max
- Google Analytics or Adobe Analytics platform experience is a strong bonus.
- Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.
- Extensive understanding of digital media platforms and relevant metrics
- Strong data analysis skills (e.g., Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) in order to understand campaign performance, optimizations and improvement areas
- Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis)
- Certifications across Google Marketing Platform and analytics platforms are a bonus
- Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition)