Senior Campaign Manager - Demand Generation
AIP Connect
- Montreal, QC Toronto, ON
- Permanent
- Full-time
- Partner with sales to create and execute a growth playbook (targeting, positioning, lead-sourcing) for acquiring new business and facilitating growth in existing accounts.
- Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
- Develop and execute demand generation campaigns across all channels, including email, social media, webinars, content syndication and digital advertising.
- Establish nurture campaigns to include multiple channels in addition to email, to engage our audiences and progress them deeper into the funnel
- High competency with ABM and demand generation martech, digital marketing trends, and best practices (6Sense, Salesforce, etc).
- Deepen our understanding of customer behavior, identify patterns in their behavior and interactions across multiple touchpoints, and leverage those insights to refine segmentation and drive more engagement
- Monitor, measure, and test campaign effectiveness and continually optimize to meet quarterly and annual revenue targets.
- 8+ years of related campaign marketing manager or ABM experience in a startup or entrepreneurial environment
- Previous experience with Salesforce Pardot, 6Sense and other ABM martech tools
- Proven track record meeting/exceeding lead generation and pipeline influence targets.
- Experience orchestrating plays and partnering with sales teams to deliver results.
- Data-driven and results-oriented in planning and execution.
- Passion for delivering an exceptional customer experience.
- Comfortable with a fast-paced environment where agility and the ability to pivot are essential
- Experience building rapport with executive stakeholders and speaking their language
- Self-starter mentality with a resourceful approach