Social Media Specialist (NAC#140524)

• Develops and executes social media strategies to increase brand awareness and engagement across various platforms such as Twitter, Instagram, LinkedIn, and YouTube.
• Creates consistent content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns that promote Alfaisal Brand.
• Monitors and analyzes social media metrics and performance to optimize strategies and campaigns.
• Researches and understands the needs of the target audiences and comes with new communication ideas.
• Manages social media advertising campaigns and budgets to drive traffic and conversions.
• Tracks metrics such as customer engagement and conversion rates to identify ways they can improve during future marketing campaigns on social media posts.
• Generate monthly reports and analyzing data to create presentations/reports on that analysis to deliver to upper management.
• Produces all market research and surveys conducted at every event with a specific objective and ensures reports are submitted on time to increase engagement and impressions working on campaigns.
• Ensures that Alfaisal University has a presence at all internal and external events, booths, or others with the appropriate messaging.
• Conducts research opportunities for new social marketing platforms and select adapt current process to fit client needs.
• Performs all duties in a professional, competent, and confidential manner.
• Performs all other related duties as required or assigned by the line manager.

• Bachelor's degree in Public Relation, Business Administration, or equivalent from an accredited institute.
• Minimum of four (4) years of experience in Marketing or Public Relations or related fields.

Alfaisal University