Global Product Marketing Specialist
Nilfisk
- Zocca, Modena
- Tempo indeterminato
- Full time
- Develop effective global marketing communication strategies and plans for new product launches in direct and distribution channels–considering and including the specific regional needs/strategies
- Partner with regional marketing teams to develop launch plans, KPI’s and manage global and regional launches
- Collaborate with in-house and external creative partners to create product content
- Translate technical details into benefits and build on product messaging that sets new products apart from others in the market to give them a unique selling point
- Craft compelling messages across marketing channels (landing pages, ad campaigns) in collaboration with the insights team, regional marketing teams, external communications partners and internal copywriting resources
- Support the communication of the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
- Track and evaluate launch sucess while partnering with regional marketing and product management teams.
- Proven experience as a Product Marketing Manager or similar role
- Demonstrated ability in developing product marketing strategies to grow market share and increase end user demand
- Strong Collaboration and experience managing stakeholders in various departments and at various levels, with empathy
- Excellent oral and written communication and phone skills (fluent English written and spoken required)
- Strong analytical thinking skills to draw qualitative and quantitative outcomes
- Demonstrated ability to effectively create and manage strategic plans / tactical actions
- Passion and Energy
- High degree of customer and external market focus
- Ability to prioritize and multi-task
- International experience (preferred)