Digital SEO Analyst / Web Content Manager

ManpowerGroup

Dubai
Permanent
Full-time

25 days ago

Job briefAs a Digital SEO Analyst/ Content Manager, you will play a crucial role in shaping our clients online presence and ensuring an exceptional user experience, join our Marketing team and help us build a strong online presence on website and app for 6 to 12mths contract .SEO Analyst/ Content Manager responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website and app. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.ResponsibilitiesSEO and Web Analytics: implement SEO strategies to improve website visibility. Monitor and analyze web traffic and user behavior using analytics tools.Web Design Basics: possess fundamental knowledge of web design principles and best practices.UX/UI Understanding: collaborate with designers and developers to enhance the user experience (UX) and user interface (UI) of the website.Development Collaboration: work closely with developers to ensure the successful integration of new website components and features.Figma and Prototyping: experience in Figma and other prototyping software to assist in the design and development process.A/B testing expertise: understanding of basic principles of A/B testing and experience of working with various A/B testing tools like Optimizely, Kameleoon, Adobe Target.Requirements and skills

Work experience as an SEO Analyst or similar digital marketing role
Expertise in Google Analytics or other related tools
Familiarity with keyword research and management tools
Understanding of ranking factors and search engine optimization practices
Strong analytical skills
University degree in Business, Engineering, (Digital) Marketing, Technology or related field.
A proven background of managing web content

ManpowerGroup

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