Marketing Advisor, DTC Advertising & Media (Medicare Advantage) - Hybrid
The Cigna Group
- Nashville, TN
- Permanent
- Full-time
- Partner to provide the strategic direction and management of digital acquisition marketing initiatives to ensure that priorities are set and executed to advance the company’s goals.
- Utilize data analytics and performance tracking tools to monitor campaign performance, identify trends, and optimize marketing initiatives for continuous improvement.
- Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns, continuously driving innovation
- Understand the organization’s business, act as internal business lead, coordinate with internal teams and agencies of record to build effective communications, creative and media plans that work cohesively
- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for innovation and optimization.
- Consistently collaborate with team members, local market clients, agency partners and other matrix partners to foster, facilitate and deliver great work that is on strategy, on time and within budget
- Exemplify problem-solving skills, uses a sound system of judgement to thoroughly analyze various options before making a decision
- Strong communication and presentation skills a must
- Direct response and digital media experience
- Medicare or healthcare compliance experience
- Leadership skills imperative
- Experience with integrated marketing background and is fluent in digital, interactive, earned media, paid media and creative execution.
- Strong preference for experience in paid and organic search.
- Has experience navigating highly complex business challenges and supplying teams with actionable solutions to address organization needs.
- Tough-minded, willing and unafraid to lead through obstacles, and willing to take ownership over the team and work.
- Minimum of 5+ years of advertising, communications or marketing experience.
- Bachelor's degree in Marketing, Advertising, Communications or Business Administration or equivalent work experience.
- Ability to work from a Cigna office 50% of the time, as requested by the business